Theories of Play: Internalisation of desires, emotional associations with
objects, stories and imaginary worlds.
Child Development Theories – Freud, Skinner
Social Development Theories –
Bowlby – ‘Attachment Theory’
Bandura – ‘Social Learning Theory’
Piaget – ‘Stages of  Cognition’
Lev Vygotsky – ‘Sociocultural Theory’

• Playful Politics – Tom and Jerry, Top Cat and The Magic Roundabout
  These animated series’ are based upon or have a heavy use of politics within them and are a reflection of social norms
• Sofa Satire – The Simpsons and Family Guy
  These two series’ are very similar in the fact that they are both based around a family and the opening scenes show them all sat around on a sofa together and use a lot of narratives from events and issues of the current time
• Girl Culture – Dora, Power Puff Girls, My Little Pony, Strawberry Shortcake
  These girls programmes use ‘nice things’ as a selling point for merch, toys etc
• Authority – South Park
  This show and similar ones challenge the status quo and platform for an alternative belief system. For example there are heavy uses of swearing and sensitive subjects
• Us and Them Branding  – SpongeBob, Nickelodeon
  Theses shows use an epitome of emotional attachment and consumer culture meaning many people will see these shows as their childhood, creating an emotional attachment